Paid media–driven digital marketing consultant with extensive experience across SEA, paid social, and performance-focused campaign execution, operating in highly KPI-driven and data-intensive environments.
Proven track record in managing and optimising Google Ads and Microsoft Ads accounts, complemented by hands-on expertise in paid social, demand generation, and audience-based campaigns.
Currently responsible for €2M+ in annual media spend across enterprise and mid-market clients in Belgian and international markets.
Strong analytical foundation with experience in performance analysis, reporting, and insight generation, translating complex campaign data into clear recommendations for optimisation and decision-making. Comfortable working close to analytics setups and dashboards to evaluate efficiency, attribution, and incremental impact across channels.
Active adopter of AI in daily practice, building custom workflows that accelerate recurring tasks such as campaign audits, reporting, and multi-market copy production.
Beyond execution, actively involved in strategic framing, user journey optimisation roadmaps, and performance governance.
Experienced in agency, in-house, and consultancy models, often embedded within client teams to deliver scalable, execution-ready digital marketing solutions.
